Search Engine Marketing: Sage Personal Finance

Project Type: Search Engine Marketing

Sage Personal Finance is an online debtor education website, where people going through bankruptcy take a course, much like traffic school. This client didn’t ask for any design or development work. They just needed help with their Search Engine Marketing — Google AdWords, Yahoo sponsored search, MSN, etc. 

Through a few rounds of tests, we worked together to segment web surfers into groups at different points in the decision making process.  We also implemented conversion tracking. The end results were staggering.  We more than quadrupled sales. Not all Clients experience this much success in search engine marketing. Sage had a huge available market that we enabled them to reach.