Marketing 101: Beat the Boss kids’ show on CBBC
Project Type: Fun Stuff
OK, so this isn’t a web marketing project, but here’s a fun clip of Trillamar’s President, Lucinda Brown, competing against some kids on a reality show in the UK.
Beat the Boss is like a kid’s version of The Apprentice, except each episode features a team of “bright sparks” (3 kids) competing against “big shots” (3 business executives) to design a product for the children’s market.
We’re not going to tell you who wins, but let’s just say that all those years of marketing came in handy. Shown in three parts on Youtube.
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